The Social Media Good, Bad & Ugly in Health Care

Building an online brand has become so integrated into our society that establishing a social media presence has become the norm across generations. In the U.S. alone, the proportion of adults using social media has increased from 8% to 72% since 2005. The virtual domain has shaped traditional world into a new form, and the […]

Millions of Steps & Counting!

PR Team at TogoRun to get more TogoFit™ during Employee Wellbeing Month in June For the past year, TogoRun, a leading healthcare communications agency, has been creating a healthy workplace—one employee at a time—via TogoFit, its signature, employee wellness initiative. To mark the 8th Annual Employee Wellbeing Month (EWM) in June, TogoRun, a proud EWM […]

HC Policy Power Players Series: National Quality Forum

By: Annie Martello At TogoRun, we pride ourselves in finding and telling the untold stories—stories about important people and organizations who have not received the recognition they deserve. When it comes to healthcare policy in the U.S., the Department of Health and Human Services, the Centers for Medicare and Medicaid Services, the Food and Drug […]

Let’s Talk About Cuba

By: Emma Berry The word of the day is “Cuba.” With the restoration of Cuban-American relations, Cuba is re-entering the U.S. media stream in no small way. In the past month, America has been excited about the re-establishment of the embassies, enraptured by the U.S.-Cuba showing in the Gold Cup quarterfinals and abuzz with discussion […]

Mayor of the people, master of communications: A lesson in PR from former Boston mayor, Thomas M. Menino

When former Boston Mayor Thomas M. Menino left office in 2013, after serving 20 consecutive years as mayor, his approval rating was reportedly over 82 percent. A Boston Magazine article at the time announced the results of the poll with the headline, “Mayor Menino is More Popular Than Kittens,” citing that only 77 percent of […]

When Brands Bark: A Genuine Voice Always Resonates

I can’t help it. I love the work that Edelman does around the trust barometer. Yes, I know, they are a competitor, but I respect great work no matter who does it. And Edelman’s brand work is great. Their latest study nicely articulates the evolution of how we should be thinking about brands. Consumers want […]

The Man in the Red Bandanna

As professional communicators, we all know ‘the story is the thing.’ A story breaks down barriers. It builds understanding. It fosters trust and camaraderie. It’s how we share experiences and pass down history from one generation to the next. The untold story is even more powerful. It challenges our belief system and forces us to […]

Analyzing the Success of the ALS Ice Bucket Challenge

Chances are, you’ve already heard of the ALS Ice Bucket Challenge. Not only has the campaign gone viral on social media, but it has sparked speculation about who can be credited with starting the challenge, where and when the campaign originated, and why it has resonated so clearly. The campaign has begged a critical question […]

Surgeon General Koop – the maverick who never kept his beliefs “cooped” up

To some, he was an icon; to others, he was an activist. Many even considered his views and positions rather outlandish during the 80’s. The truth is Charles Everett Koop, who died on February 25, 2013, was a talented pediatric surgeon determined to make people’s lives better. This may be nothing new for a physician, […]

Closing the Balcony – RIP Roger Ebert

On April 4, Roger Ebert, the first-ever Pulitzer-Prize-winning film critic, died after a long battle with cancer. Working in healthcare, we often meet patients battling a disease and become inspired by their stories, ones we often use to educate the public about a particular disease state. Ebert was definitely a patient whose cancer journey inspired […]