Often, we get questions from clients, industry executives, colleagues, and even our own and prospective employees about TogoRun. Some are simple and focus on our offerings – or capabilities. Others ask us about our name (see “Our Story” on our website) and that gives us the welcome opportunity to tell the TogoRun brand story again and again – something we never tire of! In fact, we love telling our story and describing the special culture we have created. And we love being able to help clients build their brands and strengthen stakeholder relationships. I’d like to think we do it all with passion and commitment. Because that is at the heart of who we are.
Ask Togo is our newest blog feature: we invite you to send us your questions — about TogoRun, the communications landscape of which we are a part, strategy and tactics in health care communications, the impact of social media on the medical community – just about anything you can think of, and we will do our best to answer as many as possible.
Today we kick off this series with the question we are asked most often:
Q: What makes TogoRun different from other agencies?
A: That’s easy. It is passion and commitment to bring to our clients the “best agency experience of their careers.” I have always believed that passion is our elixir. It is why we love coming to work in the mornings and why we get really excited about new clients’ challenges. Passion is why we give all employees Passion Grants every year – a stipend to pursue something they feel passionately about. We have had employees take voice and violin lessons, study foreign languages, even learn the art of cake decorating. I believe that when we urge our employees to pursue their passions, they bring back to TogoRun – and our clients – renewed energy, excitement, a fresh way of thinking – all the traits that are the embodiment of passion. Forget about working outside the box. At TogoRun, we work off the leash.
I believe that our commitment to client responsiveness is another important factor that distinguishes us from our competitors. We return all client phone calls and e-mails within four hours. And all employees carry BlackBerries and cell phones so we are available 24/7. This may not seem like such a big deal, but our clients tell us it is. And we want our clients to know we deeply value their trust in us and that, just like Togo, we will be there, no matter how difficult the terrain or how long the trail.
So, send me your questions—and your thoughts. I look forward answering your questions about TogoRun, about the agency experience and about health communications and the field of communications in general.
Submit your questions here.
