“It’s pretty clear that not all health information can be controlled or regulated,” comments Susannah Fox, on the dangers of searching for health-related advice on the internet. “There’s a place for the authority of scientific information but there’s also a place for peer-to-peer advice and it’s the balance that’s really going to be a challenge.”

Susannah, Associate Director of Digital Strategy at the Pew Internet & American Life Project, was a panelist last month at TogoRun’s Digital Capital Week Event, Public Health: What’s Digital Got to Do With It? in D.C. She joins us again to speak with TogoRun Vice President Banks Willis on matters concerning the influence of the digital world on public health.

Listen in as Susannah and Banks discuss, among others issues, federal agencies’ increasing openness to social media, harnessing the power of social information, and a re-visit to our favorite subject, the ROI of social media.

If you missed our Public Health discussion featuring panelists Susannah Fox, Maya Linson and Erin Enke, click here!