Finally – Awareness Month Action For Realists October 28th, 2010
I believe in disease awareness months. I do. They raise a lot of attention and a lot of money. They may even save lives by encouraging screening and early detection. (more…)
Archive for October, 2010
Searching for the Holy Grail of Prostate Cancer October 19th, 2010
Earlier this month, a study was released for Abiraterone, a new drug from J&J that it is one of four drugs to ever demonstrate a survival benefit for patients with advanced prostate cancer. The study claimed that in a sample of 1,195 patients given the drug plus a low-dose steroid lived 14.8 months while those given a low-dose steroid plus a placebo survived 10.9 months. (more…)
Marketing Secrets From the Grateful Dead October 14th, 2010
“Once in a while you get shown the light in the strangest of places if you look at it right.” – The Grateful Dead, “Scarlet Begonias”
I’m a Deadhead. When the Grateful Dead were touring, I attended nearly 70 shows. (more…)
Insights into Digital Health: Erin Enke on Health Campaigns and Social Media October 12th, 2010
TogoRun’s Erin Enke was recently interviewed by Andre Blackman, the man behind Pulse + Signal, a public health focused blog. Andre and Erin recently chatted about the digital revolution and its implications for health focused communications campaigns. (more…)