Author Archive

Millennials seek meaning in business, August 27th, 2010

Two important trends are about to clash and smart PR organizations can capitalize on them and their synergy to build more profitable businesses.

The first trend is that the oldest of the 76 million millennials (experts disagree on the exact age range but many categorize this generation as those born approximately between 1982 and (more…)

PR can ease fears about change, August 23rd, 2010

Kathy Hyett, president of TogoRun, returned from a leadership training program and shared her thoughts about change.

Apparently, at one of the sessions she attended, one of the faculty members said that in the past 100 or so years, three events have occurred that have made people feel as though the world (more…)