Thought leadership is so 2010. In the healthcare industry, it’s become pretty clear that just because a company has a point of view it wants to advance, it doesn’t mean others will join in, or even listen. In 2011, the smartest companies will talk less and listen more. They will focus less on thought leadership and more on being thought partners. (more…)
In the final part of the Health Reform Myths and Facts series, we explore the role of government relations professionals and what they are responsible for being a part of. They need to be more active outside of the government world than you may think. (more…)
In part one of the series we corrected the myth that PPACA strengthened the government’s position as an important audience. The fact is, PPACA made the government THE most important audience. Part two discusses the myth that health reform is over. (more…)
I spend most of my days trying to help healthcare communications and government relations specialists work together. You could say that my professional life is like a sixth grade dance hall—boys on one side and girls on the other. Each side is more or less aware of the other but is at various stages of engagement. (more…)