Category Archives: News at TogoRun

Millions of Steps & Counting!

PR Team at TogoRun to get more TogoFit™ during Employee Wellbeing Month in June

For the past year, TogoRun, a leading healthcare communications agency, has been creating a healthy workplace—one employee at a time—via TogoFit, its signature, employee wellness initiative tamiflu price. To mark the 8th Annual Employee Wellbeing Month (EWM) in June, TogoRun, a proud EWM supporter, is encouraging team members to participate in a number of wellness activities throughout the month, culminating in the 2nd Annual TogoFit Games.

TogoFit is a voluntary, socially-integrated initiative that challenges employees to get or stay fit by maximizing their daily steps and active minutes, and tracking their progress via FitBit. Each workday begins with an e-letter focused on positive lifestyle habits, including healthy recipes and exercises, in addition to daily tracking of employees’ steps, distance and active minutes. In recognition of EWM, TogoFit will challenge employees to increase their focus on personal health and fitness through participation in TogoRunning Club Tuesdays, Workout Video Wednesdays and healthy potlucks. At the finish line of EWM will be the TogoFit Games, from June 20-24, a week of short physical activity challenges that will test strength and fitness across TogoRun offices.

To mark the start of EWM, TogoRun is sharing the “TogoFit Five”—five health and wellness tips from five TogoRun employees who consistently rank in the TogoFit top tier:

  1. “Walk when possible. Take a stroll around the office or around the block, and think twice before driving somewhere that is within walking distance.”
    • Amy Thomas, Account Supervisor
  2. “Don’t fear the plank. Planks are a static exercise—meaning the body stays in one position—require no equipment, and can be performed just about anywhere. They’re an excellent, low-impact way to strengthen your core.”
    • Sofia Perry, Administrative Assistant
  3. “Enjoy your exercise. Make sure you like the activity you choose so it doesn’t become a chore.”
    • Jessica Greenman, Senior Account Executive
  4. “Wake up and workout. Check it off your list and enjoy the positive benefits all day long.”
    • Kelly Sousa, Account Supervisor
  5. “Walk with purpose everywhere you go and wear your FitBit to mark your progress. But don’t forget to treat yourself. You deserve it!”
    • Gloria M. Janata, JD, President and Senior Partner

“Health and wellness doesn’t just define our award-winning communications work at TogoRun—it also embodies who we are and how we strive to live each day,” said Gloria M. Janata, JD, president and senior partner. “In reality, every month is Employee Wellbeing Month at TogoRun, but EWM give us an excuse to step it up!”

Learn more about health and wellbeing at TogoRun at www.togorun.com/corporate-wellness, and Employee Wellbeing Month at www.employeewellbeingmonth.com.

 

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Behind the Headlines: Tapping into the Non-Traditional

Within minutes of the first reports that a Malaysia Airlines plane had crashed over eastern Ukraine, one media outlet had live coverage up and running. You’re thinking it was CNN, ABC or even FOX, right? Surprisingly, it was not a major news outlet. And, in fact, the outlet rarely covers general news. Who am I talking about? Mashable

Yes, the site that has become synonymous with social media and tech coverage was covering this breaking news story in real time – complete with videos from the scene and carefully sourced information culled from social media and other outlets. Its own social accounts, including its meant-for-breaking-news @MashableLive, were busy pushing out information.

While Mashable still maintains its traditional coverage areas, it’s expanding into general news and experimenting with how stories are presented. Traditional 1,200-word articles are welcome, but if a story can be better told in a series of Vines with captions, then they will go with that. Or if it’s just a video they want to highlight, they’ll do that. Mashable cannot compete with major global news outlets on every story, nor do they want to. Instead, Mashable is focusing on a wide array of topics its audience cares about and is discussing online.

As communications professionals, we need to do the same. Many brands may want to be on the Today Show, or some other hot program of the moment, yet their audience may not be watching those shows. Rather, they may be getting their news from outlets such as Vox, Quartz, Buzzfeed or good-old Facebook. Technology, along with social and digital media, has changed when how and where consumers get the information that is important to them. While traditional media still holds tremendous value, it’s important to think about the non-traditional ways and places to reach your audience and engage with them.

TogoRun Named “International Agency Of The Year” Finalist By PRWeek

First-ever PRWeek Global Awards Recognize Agency for Transformative Work Across Multiple Countries and Best-in-Class Corporate Social Responsibility Campaign

NEW YORK, May 15, 2014 – TogoRun, a global health and well-being communications and public affairs agency, has been shortlisted as International Agency of the Year by PRWeek for this year’s inaugural PRWeek Global Awards. The agency has also been named a finalist in the Corporate Social Responsibility award category for PATH B, a Hepatitis B patient and professional engagement and education program developed for Bristol-Myers Squibb.

“We are honored to be among the outstanding agencies that have been shortlisted for these prestigious international awards,” said Gloria M. Janata, J.D, TogoRun president and senior partner. “We focus on providing our clients the best agency experience of their careers and don’t stop until we deliver the results that make a positive impact on the lives we touch and the organizations we support.”

Over the past year, TogoRun has expanded its business offering with StudioTogo – a full-service global creative shop, a growing global public affairs capability, and a U.S. West Coast office. The agency also revamped its branding, restructured its global management team, added professionals across its four offices in New York, Washington, D.C., Los Angeles and London, increased its client roster, and achieved an 80 percent new business win rate.

New Leadership and Client Offerings

Janata joined the agency in November 2012 and established a leadership team including TogoRun veterans New York Managing Director and Senior Partner Liliana Coletti; StudioTogo Lead and Partner Dennis DaCosta; London Managing Director Tim Geldard; and Washington, D.C., Managing Director and Partner Anne Woodbury. New talent was also added to deepen key specialty and geographic areas, including StudioTogo Creative Director Joe Gorelick; U.S. West Coast Lead Angeline McCarthy; Medical Technology Lead Ian Race; Non-Profit/Association Lead Andrew Sousa; Digital Lead Jon Tilton; and, Quality Assurance Lead Amra Turalic. The agency also created a Global Media Relations Council led by Mary Coyle that includes media experts Bryan Blatstein, Mariann Caprino, Peter Collins, Andrew Sousa, Banks Willis, Veronica Yao and Pulitzer Prize-winning/former Bloomberg and Wall Street Journal journalist Michael Waldholz.

In addition, TogoRun D.C. launched the global public affairs resource HealthcarePolicyMatters.com and published the Freshman Healthbook – an in-depth overview of the newly-elected members of the U.S. Congress and their positions on healthcare policy issues, which will be updated following this year’s elections.

About TogoRun

TogoRun is an award-winning, full-service global health and well-being communications and public affairs agency with offices in New York, Washington, D.C., Los Angeles and London. The agency specializes in integrated marketing, branding, advocacy and government affairs covering the pharmaceutical, biotech, medical device, health insurance, hospital, non-profit/association, medical aesthetics and beauty industries. TogoRun was shortlisted by PRWeek in 2014 for International Agency of the Year and Small Agency of the Year. TogoRun is also the recipient of the 2013 Public Relations Society of America’s (PRSA) Silver Anvil Award for Excellence in Public Affairs; PRSA’s NY Chapter Big Apple Awards for Public Affairs and Best Use of Research, Measurement and Evaluation; and the 2012 Communiqué Excellence Award in International Media Relations. TogoRun is a sister agency to FleishmanHillard and is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. 

Media Contact:

US
Mary Coyle
+1 212-453-2089
m.coyle@togorun.com

Europe
Tim Geldard
+44 20 7554 1864
t.geldard@togorun.com

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On International Women’s Day, TogoRun Celebrates Record Number of Female Mushers in the 2014 Iditarod®

The tenacious spirit of professional female athletes continues to inspire women across the globe and help break barriers to allow more and more women to compete in arenas, stadiums and on race tracks in events that have been historically dominated by men. In 1949, Sara Christian was the first female driver to race in NASCAR. Today, Danica Patrick has brought national attention to the sport and women’s contributions to its popularity. In 1993, Julie Krone was the first female jockey to win a triple crown race and later became the first woman inducted into national Museum of Racing and Hall of Fame. And just weeks ago at the 2014 Sochi Olympic Games, women broke into another established “boys club” sport when the games held its first-ever female ski jumping event.

As countries around the world observe International Women’s Day on March 8, 18 trailblazing female mushers will show their determination and grit as they compete in the 2014 Iditarod® dog sled race, which spans more than 1,000 miles of the Alaskan wilderness. These fearless women make up the largest group of female participants to have ever taken on this rigorous journey. The trek can last anywhere from nine to 15 days, with mushers facing extreme temperatures and unpredictable forces of nature along the way. A they set out from Anchorage to Nome, Alaska, these women will be proudly continuing the rich history of women breaking into sports that once largely excluded them.

International Women’s Day began in the early 1900s to celebrate inspirational women, the feats they’ve accomplished and their contributions to society. To commemorate this important day, the global communications firm TogoRun is honoring the courage, stamina and tenacity of these 18 mushers, including sponsoring 30-year-old Monica Zappa, a geographer and meteorologist from Kasilof, AK. Monica raised her team of dogs and trained for three years before hitting the trail for the first time this year.

Regarded as the “last great race on earth,” the Iditarod® commemorates Alaska’s rich dog sled history, particularly the emergency dog sled relay in 1925 to provide diphtheria serum to the desperately ill residents of Nome. The original mushers in that life-saving relay traveled  what now makes up a portion of the Iditarod® trail. The race as it is run today began in 1973  to honor and help preserve this history.  Although the initial field of racers was heavily dominated by men, it only took one year before Mary Shields made history by becoming the first woman to complete the race. To date only two women have won the Iditarod® —Libby Riddles in 1985 followed by the late Susan Butcher, who won an incredible four times (1986, 1987, 1988 and 1990).

TogoRun is named for the Siberian Husky sled dog Togo, who ran the longest leg of the diphtheria relay to Nome under the harshest conditions. Togo was one of the smallest dogs to lead a team, but he made up for it with fierce focus and fighting heart. While Togo is well-known in Alaska, many other Americans are more familiar with Balto, the dog that led the final team in the relay into Nome. “Togo didn’t get quite as much credit as he should have,” said Iditarod® veteran DeeDee Jonrowe, who is competing in this year’s race. “I think of a brave little dog.” As for Zappa, she’s excited to carry on the spirit of this unsung hero. “The Iditarod® is the ultimate test…I’m very honored to carry the Togo name,” she said.

Gloria Janata, President and Senior Partner of TogoRun, is elated to shine a light on Monica’s story as well as the participation of all the women making history this year by hitting the trail. “We’re thrilled to recognize these outstanding women mushers. The strength, determination and drive they all show truly embody the spirit of our namesake, the Siberian Husky sled dog Togo.”

International Women’s Day began at a time when women had few opportunities.  But over the years as women have ascended the ranks of prime ministers, astronauts, surgeons and positions in other male-dominated fields such as sports, International Women’s Day has become a celebration of what women have and continue to accomplish – including those who are taking on the adventure of a lifetime by participating in the Iditarod®.

Today, the Iditarod® represents one of the most physically grueling and strenuous tests of women’s determination and grit. Join us in saluting this year’s field of female mushers and cheering them on to the finish line!

As the tradition continues and grows, so too does the number of female mushers hitting the trail. This YEAR’S roster includes 14 Americans as well as women from Canada and Norway, including: Anna Berington, Kristy Berington, Paige Drobny, Cindy Gallea, Ellen Halverson, Karin Hendrickson, DeeDee Jonrowe, Katherine Keith (Rookie), Lisbet Norris (Rookie), Jessie Royer, Jan Steves, Abbie West (Rookie), Monica Zappa (Rookie), Aily Zirkle, Marcelle Fressineau (Canada, Rookie), Michelle Philips (Canada), Karen Ramstead (Canada) and Yvonne Dabbak (Norway, Rookie).

To learn more about the race and its participants, including Monica Zappa, contact Andrew White at TogoRun in Washington, D.C. at 202-909-5864 or a.white@togorun.com. Also, please visit http://togorun.com/women-Iditarod® to learn about the history of women in the Iditarod®.

Telling Togo’s Tale: The Iditarod…it all begins at the Mushers Banquet
Iditarod Day 1-Mushers Banquet Dallas Seavey and MJH
Dallas Seavey and Marc Heft at the Mushers Banquet.

Today is the official start of the Iditarod, The Last Great Race on Earth®. But for many, including me, the Mushers Banquet on February 28 was the real beginning of the race.

There, I met  mushers of all ages who will run the race, including several past champions, such as Dallas Seavey, who, in 2012, at age 25, was the youngest Iditarod winner ever. A bit of a rock star who was swamped by fans, Dallas, a third-generation musher, also won the 2011 Yukon Quest race and is Alaska’s first and only national wrestling champion. When asked what he thought of Togo—the sled dog who led a team over the longest and most brutal leg of the 1925 Serum Run—he said a word that very loosely translates to “guts!” I agree! Continue reading

Telling Togo’s Tale: The Iditarod and Telling of Togo’s Tale begins now!

Togo10The 1,000-mile Alaskan Iditarod sled dog race—from Anchorage to Nome—begins today at 2:00 p.m. local time (6:00 p.m. EST). The race traces its roots to the 1925 Race for Mercy or Serum Run, during which life-saving diphtheria serum was delivered to Nome by sled dog teams. All of those sled dogs were amazing, including Balto, who led the team that delivered the vaccine to Nome on the run’s last leg. He was honored in a Disney movie and Central Park statue. But the story behind the story is that it was a musher named Leonhard Sepparla and his 12-year-old undersized husky, Togo, that led a team five times further—261 miles total—over the most treacherous, unchartered territory of the run. Without Togo’s fearless efforts, those villagers would likely have perished. Continue reading

Cancer Support Community Benefit Concert Event on March 4
Brian D'Arcy James

In July 2009, The Wellness Community and Gilda’s Club Worldwide joined forces to become the Cancer Support Community (CSC), an international non-profit providing support, education and hope to millions of people touched by cancer. Likely the largest employer of psychosocial oncology mental health professionals in the U.S., CSC offers a menu of personalized services through a network of professionally-led, community-based centers, hospitals, community oncology practices and online, so that no one has to face cancer alone.

 

If you are in the NYC area, please join TogoRun in supporting CSC’s work by attending an intimate concert event featuring Tony-nominated, Broadway (Next to Normal) and TV (Smash) star, Brian d’Arcy James, on Monday, March 4, between 6:30 p.m. and 9:00 p.m. Tickets are available online or by contacting Christina Raia at 646-600-7560.

From Intern to AAE
Jesse Tarlton at TogoRun. Photo: Jen Scattereggia

The word “intern” is often synonymous with getting coffee, running errands and other menial office tasks — but this is not the case with TogoRun’s internship program.

I regarded the internship program as a tryout; a chance to prove myself, and I was given the opportunities and resources to do so. I immediately became involved in different account work, working closely with all levels of staff, and doing work that had a purpose — I was creating an actual communications “product,” and that is the best thing you can ask for as an intern.

Continue reading