Justin Bieber, one of pop culture’s legendary “tweens” in the game right now, has more than 33 million followers on Twitter – that’s half the population of the United Kingdom! With this type of following comes massive reach, so my question is: how can “the Biebs” leverage Twitter and really do some good in the world?
There are celebrities out there that do it – actor Edward Norton (Fight Club) is one of them. He frequently tweets about charities to donate to and even shares a link on his Twitter profile section to his CrowdRise page, a digital fundraising platform, where anyone can fundraise and donate to a charity of their choice. Continue reading
In July 2009, The Wellness Community and Gilda’s Club Worldwide joined forces to become the Cancer Support Community (CSC), an international non-profit providing support, education and hope to millions of people touched by cancer. Likely the largest employer of psychosocial oncology mental health professionals in the U.S., CSC offers a menu of personalized services through a network of professionally-led, community-based centers, hospitals, community oncology practices and online, so that no one has to face cancer alone.
If you are in the NYC area, please join TogoRun in supporting CSC’s work by attending an intimate concert event featuring Tony-nominated, Broadway (Next to Normal) and TV (Smash) star, Brian d’Arcy James, on Monday, March 4, between 6:30 p.m. and 9:00 p.m. Tickets are available online or by contacting Christina Raia at 646-600-7560.