Category Archives: Twitter

Analyzing the Success of the ALS Ice Bucket Challenge

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Using Twitter for Good


Michelle Belieber Conley
Michelle Belieber Conley rocking the classic swept bangs.

Justin Bieber, one of pop culture’s legendary “tweens” in the game right now, has more than 33 million followers on Twitter – that’s half the population of the United Kingdom! With this type of following comes massive reach, so my question is: how can “the Biebs” leverage Twitter and really do some good in the world?

There are celebrities out there that do it – actor Edward Norton (Fight Club) is one of them. He frequently tweets about charities to donate to and even shares a link on his Twitter profile section to his CrowdRise page, a digital fundraising platform, where anyone can fundraise and donate to a charity of their choice. Continue reading