Justin Bieber, one of pop culture’s legendary “tweens” in the game right now, has more than 33 million followers on Twitter – that’s half the population of the United Kingdom! With this type of following comes massive reach, so my question is: how can “the Biebs” leverage Twitter and really do some good in the world?
There are celebrities out there that do it – actor Edward Norton (Fight Club) is one of them. He frequently tweets about charities to donate to and even shares a link on his Twitter profile section to his CrowdRise page, a digital fundraising platform, where anyone can fundraise and donate to a charity of their choice. Continue reading
Nearly 30 years ago, I had the great privilege to spend the weekend at the home of Edward (Eddie to friends) Bernays, the man who is widely considered the father of the modern practice of public relations. Continue reading
Public health and social media have more in common than a strong association with the term “viral”. Both provide compelling illustrations of seemingly small actions reverberating in big ways. Continue reading