Telling Togo’s Tale: The Iditarod and Telling of Togo’s Tale begins now!

Togo10The 1,000-mile Alaskan Iditarod sled dog race—from Anchorage to Nome—begins today at 2:00 p.m. local time (6:00 p.m. EST). The race traces its roots to the 1925 Race for Mercy or Serum Run, during which life-saving diphtheria serum was delivered to Nome by sled dog teams. All of those sled dogs were amazing, including Balto, who led the team that delivered the vaccine to Nome on the run’s last leg. He was honored in a Disney movie and Central Park statue. But the story behind the story is that it was a musher named Leonhard Sepparla and his 12-year-old undersized husky, Togo, that led a team five times further—261 miles total—over the most treacherous, unchartered territory of the run. Without Togo’s fearless efforts, those villagers would likely have perished.

During the next nine to 17 days, TogoRun will be “delivering” via blog, Facebook and Twitter, untold stories about not only this year’s Iditarod, but chiefly about Togo. In fact, it’s the start of our campaign to Tell Togo’s Tale, an amazing dog. And, within the next few days, we’ll tell you how you can tell us your #amazing dog’s tale, too!

Dennis da Costa, SVP/Marketing Director, loves Togo. You will too!

 

Follow our Iditarod updates on Twitter.com/TogoRun and on Facebook.com/TogoRun.

 

 

 

 

The Iditarod was inspired by the 1925 Race for Mercy or Serum Run, during which life-saving diphtheria serum was delivered to Nome via sled dog teams. All of the dogs were amazing, including the most famous, Balto. But it was Leonhard Seppala and a 12-year old, undersized husky, named Togo, who led a team five times further than any other sled dog team over treacherous, unchartered territory. Without Togo, the villagers of Nome would likely have perished. This blog post is part of TogoRun’s campaign to tell Togo’s untold story.

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