Using Twitter for Good


Michelle Belieber Conley
Michelle Belieber Conley rocking the classic swept bangs.

Justin Bieber, one of pop culture’s legendary “tweens” in the game right now, has more than 33 million followers on Twitter – that’s half the population of the United Kingdom! With this type of following comes massive reach, so my question is: how can “the Biebs” leverage Twitter and really do some good in the world?

There are celebrities out there that do it – actor Edward Norton (Fight Club) is one of them. He frequently tweets about charities to donate to and even shares a link on his Twitter profile section to his CrowdRise page, a digital fundraising platform, where anyone can fundraise and donate to a charity of their choice.

As far as resources go, Twitter 4 Good, a book written by Claire Diaz Ortiz, head of social innovation and executive leadership at Twitter, Inc., teaches organizations “how to make a difference in the world” by utilizing Twitter. Invisible People, cited by Ms. Ortiz and a Google Case Study, is an example of an organization that continues to successfully leverage, engage and explore the power of social media to fulfill their mission, which is to share the stories of homeless people across America. Many of their tweets link to interviews of homeless people. As an example, Maria’s story, describes how she and her fiancé lost their apartment because of rent increases and became homeless – a recurring theme in America. The organization’s Twitter handle does an excellent job of storytelling.

So for “JB” to fully make a difference in Twitterland, he should consider:

1)    Connecting with a nonprofit that is already actively and effectively using Twitter.

2)    Re-tweet the nonprofit’s tweets at least once a week, using hash tags that are trending. Surely this would stir up some interest from as least a few of “JBiebz’s” millions of followers!

3)    Create a CrowdRise page, where he can fundraise for multiple causes.

Once Justin’s 33 million-and-counting “Twitter Beliebers” become aware of his use of Twitter for good, it is up to them to decide what to do next. But if even ten percent follow his lead, it could take the “social media for social good” movement to a whole new level!

– Michelle Conley


 Michelle Conley, an assistant account executive at TogoRun, manages the firm’s Twitter handle.

Her beloved 10-year-old dog Maggie looks like a scary wolf, but would never hurt a fly—she hides in the bathtub when she senses a thunder storm coming!

Maggie Conley
Maggie Conley